In recent years, video has become the king of social media content across the globe. The user base of TikTok alone has grown significantly, with Insider Intelligence predicting that it saw 755 million monthly users in 2022. Companies have been forced to adapt to this short-form video content revolution, and Instagram’s CEO, Adam Mosseri, has even stated that they are focusing on video content.
As a startup, incorporating video content into your marketing strategy can be a game-changer. Not only can it increase brand awareness and reach more consumers, but it can also help you stand out in a crowded market. In this article, we will discuss four tips for startups to get ahead with video content:
1. Build Relationships with Your Creators
When it comes to creating high-quality video content, it’s not just about the final product; it’s also about the process of getting there. Building relationships with your creators is crucial to ensure that you’re producing content that resonates with your audience.
To build a relationship with your creators, make sure to:
- Educate them on your brand and values
- Provide them with clear instructions and guidelines
- Offer feedback and constructive criticism
- Show appreciation for their work
By building strong relationships with your creators, you can create a loyal team that will help take your video content to the next level.
2. Cross-Pollinate Your Videos
One of the biggest advantages of content creation right now is the ability to cross-pollinate content across multiple platforms. Don’t just upload your videos solely on YouTube or social channels; leverage them across:
- Lifecycle emails
- Website pages
- Paid social ads
- White-labeling (i.e., TikTok Spark ads)
By using your video content in different mediums, you can reach a wider audience and increase brand awareness.
3. Use Video Content Across Multiple Growth Mediums
To maximize the impact of your video content, use it across multiple growth mediums. Some ideas include:
- Including videos in lifecycle emails to provide potential consumers with social proof
- Placing video testimonials on webpages to increase conversion rates
- Using white-labeling to run ad traffic through an influencer’s personal handle rather than your startup’s profile
By using your video content across multiple mediums, you can create a cohesive brand message that resonates with your audience.
4. Leverage Video Content Marketplaces and Tools
Creating high-quality video content can be time-consuming and resource-intensive. To make the process easier, leverage video content marketplaces and tools such as:
- Vidyard
- Wistia
- Lumen5
These platforms offer a range of features and services to help you create, distribute, and track your video content.
By incorporating these tips into your marketing strategy, you can take your video content to the next level and reach more consumers. Remember to always keep an eye on industry trends and adjust your strategy accordingly to stay ahead of the competition.
Conclusion
In conclusion, video content is a crucial aspect of any startup’s marketing strategy. By building relationships with your creators, cross-pollinating your videos, using video content across multiple growth mediums, and leveraging video content marketplaces and tools, you can create high-quality content that resonates with your audience.
Don’t miss out on this significant resource for creating brand awareness and reaching more consumers in 2023. Start implementing these tips today and watch your startup thrive!
About the Author
Jonathan Martinez is a former YouTuber, UC Berkeley alum, and growth marketing nerd who’s helped scale Uber, Postmates, Chime, and various startups. He’s passionate about helping businesses grow through data-driven strategies.
Related Articles
- Failed fintech startup Bench racked up over $65 million in debt, documents reveal
- Threads might let you add music to your posts in the future
- Mark Cuban is ready to fund a TikTok alternative built on Bluesky’s AT Protocol