Introduction
In the rapidly evolving landscape of influencer marketing, Indian startup One Impression is making waves with its innovative approach. The Gurugram-based platform has secured $10 million in funding led by South Korean gaming giant Krafton, bringing its valuation to $70 million post-money. This significant investment is expected to propel One Impression’s growth, enabling it to expand its presence in global markets and solidify its position as a leader in the influencer marketing space.
A Platform for Brands and Creators
One Impression is building an Amazon-like platform that streamlines the process of connecting brands with relevant influencers. The platform boasts an impressive 7 million content creators, ranging from micro-influencers in rural areas to large celebrities and Bollywood actors. These creators produce over 100,000 content pieces for more than 500 brands across 10 languages. By offering a vast pool of influencers, One Impression helps brands save time and resources while ensuring they reach their target audience effectively.
"We ensure the right pricing for every influencer, and as a platform, we ensure that as a brand, you get the best match and the best price for every creator that you work with," said Apaksh Gupta, co-founder and CEO of One Impression, in an interview with TechCrunch. This commitment to fairness and transparency is crucial in building trust between brands and creators.
Full-Stack Solutions for Seamless Partnerships
One Impression’s platform offers a comprehensive range of solutions for both brands and creators. For brands, it provides discovery, pricing, payments, compliance, government contracts, delivery, and performance tracking. This full-stack approach enables seamless partnerships between brands and creators, making the process faster, more repeatable, and scalable.
"We’re bridging the gap between brands and creators," emphasized Gupta. "We’re trying to make the partnerships between brands and creators the most seamless, fastest, repeatable, and scalable."
Empowering Creators with Tools for Monetization
One Impression is not only focused on connecting brands with influencers but also empowering creators to monetize their content effectively. The platform offers a range of tools that enable creators to produce high-quality content, engage with their audience, and build a loyal following.
By providing creators with the necessary resources and support, One Impression aims to create a level playing field where talented individuals can thrive regardless of their geographical location or background.
Planned Expansion and Growth Projections
The $10 million funding injection will enable One Impression to expand its operations in new markets, particularly in Asia and Latin America. The startup plans to grow its average revenue per user (ARPU) to $40 million by leveraging the additional capital.
In 2022, One Impression raised $1 million from a group of angel investors, including Peeyush Bansal of Lenskart, Anupam Mittal of People Group, and celebrities such as Olympian Neeraj Chopra and comedian Zakir Khan. This influx of funding has given the startup the momentum it needs to accelerate its growth trajectory.
Conclusion
One Impression’s innovative approach to influencer marketing has resonated with investors and brands alike. With $10 million in fresh capital, the platform is poised to solidify its position as a leader in the industry. As One Impression continues to expand its reach and offerings, it will be exciting to see how it bridges the gap between brands and creators, empowering them to achieve their goals together.
Related Topics:
- India
- Krafton
- One Impression
- Social Media
- Startups